Rethinking the marketing mix: a Gecko Kids dilemma in the digital era
Autor: | Ladsawut, Jeynakshi, Mustun, Tasneem |
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Zdroj: | Emerald Emerging Markets Case Studies, 2024, Vol. 14, Issue 3, pp. 1-21. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Ladsawut, Jeynakshi, Mustun, Tasneem |
---|---|
Zdroj: | Emerald Emerging Markets Case Studies, 2024, Vol. 14, Issue 3, pp. 1-21. |
Databáze: | Emerald Insight |
Externí odkaz: |