Rethinking the marketing mix: a Gecko Kids dilemma in the digital era

Autor:	Ladsawut, Jeynakshi, Mustun, Tasneem
Zdroj:	Emerald Emerging Markets Case Studies, 2024, Vol. 14, Issue 3, pp. 1-21.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EEMCS-03-2024-0118 Zobrazit plný text záznamu