Authentic brand positioning or woke washing? LGBTQI+ consumer perceptions of brand activism

Autor:	Tressoldi, Cassiano, Espartel, Lélis Balestrin, Rohden, Simoni F.
Zdroj:	Equality, Diversity and Inclusion: An International Journal, 2023, Vol. 43, Issue 1, pp. 55-71.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EDI-05-2022-0126 Zobrazit plný text záznamu