Germinating seeds in dry soil: examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
| Autor: | Borchardt, Miriam, Chiappetta Jabbour, Charbel José, Belém, José de Figueiredo, Mani, Venkatesh, Pereira, Giancarlo Medeiros, Ritter, Ágata Maitê |
|---|---|
| Zdroj: | European Business Review, 2021, Vol. 34, Issue 3, pp. 297-320. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|