Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness

Autor:	Shahin Sharifi, Seyed
Zdroj:	European Business Review, 2014, Vol. 26, Issue 1, pp. 43-63.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EBR-12-2012-0072 Zobrazit plný text záznamu