Are global brands trustworthy? : The role of brand affect, brand innovativeness, and consumer ethnocentrism
| Autor: | Huaman-Ramirez, Richard, Albert, Noël, Merunka, Dwight |
|---|---|
| Zdroj: | European Business Review, 2019, Vol. 31, Issue 6, pp. 926-946. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|