How do consumers perceive old brands? Measurement and consequences of brand oldness associations
| Autor: | Huaman-Ramirez, Richard, Maaninou, Nada, Merunka, Dwight, Cova, Véronique |
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| Zdroj: | European Business Review, 2020, Vol. 33, Issue 4, pp. 566-596. |
| Databáze: | Emerald Insight |
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