Uncovering the antecedents of trust in social commerce: an application of the non-linear artificial neural network approach

Autor: Alnoor, Alhamzah, Al-Abrrow, Hadi, Al Halbusi, Hussam, Khaw, Khai Wah, Chew, XinYing, Al-Maatoq, Marwa, Alharbi, Raed Khamis
Zdroj: Competitiveness Review: An International Business Journal, 2022, Vol. 32, Issue 3, pp. 492-523.
Databáze: Emerald Insight