Corporate heritage in CSR communication: a means to responsible brand image?
| Autor: | Blombäck, Anna, Scandelius, Christina |
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| Přispěvatelé: | John M.T. Balmer, Professor |
| Zdroj: | Corporate Communications: An International Journal, 2013, Vol. 18, Issue 3, pp. 362-382. |
| Databáze: | Emerald Insight |
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