Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes
| Autor: | Rudeloff, Christian, Bruns, Joke |
|---|---|
| Zdroj: | Corporate Communications: An International Journal, 2024, Vol. 29, Issue 6, pp. 879-897. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|