A human touch and content matter for consumer engagement on social media

Autor:	Park, Hyojung, Jiang, Yangzhi
Zdroj:	Corporate Communications: An International Journal, 2020, Vol. 26, Issue 3, pp. 501-520.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/CCIJ-01-2020-0033 Zobrazit plný text záznamu