Young consumers' views on humorous BELFcommunication

Autor: Vuorela, Taina, Alatalo, Sari, Oikarinen, Eeva-Liisa, Poutiainen, Anne
Zdroj: Corporate Communications: An International Journal, 2020, Vol. 26, Issue 2, pp. 265-278.
Databáze: Emerald Insight