Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice
| Autor: | Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika M. |
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| Zdroj: | The Bottom Line, 2019, Vol. 32, Issue 4, pp. 308-339. |
| Databáze: | Emerald Insight |
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