Relationship-focused or deal-focused? Building interpersonal bonds within B2B relationships

Autor: Glinska-Newes, Aldona, Escher, Iwona, Brzustewicz, Pawel, Szostek, Dawid, Petrykowska, Joanna
Zdroj: Baltic Journal of Management, 2018, Vol. 13, Issue 4, pp. 508-527.
Databáze: Emerald Insight