Integrated customer lifetime value models to support marketing decisions in the complementary and alternative medicine industry

Autor:	Kanchanapoom, Kessara, Chongwatpol, Jongsawas
Zdroj:	Benchmarking: An International Journal, 2023, Vol. 31, Issue 7, pp. 2411-2438.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/BIJ-07-2021-0431 Zobrazit plný text záznamu