Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China
| Autor: | Yu, Weiping, Cui, Fasheng, Han, Xiaoyun, Lv, Mengjiao |
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| Zdroj: | British Food Journal, 2022, Vol. 125, Issue 4, pp. 1437-1452. |
| Databáze: | Emerald Insight |
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