Consumer value creation through WhatsApp use : A qualitative multimethod approach in a Latin American scenario

Autor:	Cruz-Cárdenas, Jorge, Guadalupe-Lanas, Jorge, Zabelina, Ekaterina, Palacio-Fierro, Andrés, Velín-Fárez, Margarita, Staniewski, Marcin Waldemar
Zdroj:	Academia Revista Latinoamericana de Administración, 2019, Vol. 32, Issue 4, pp. 455-471.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/ARLA-02-2019-0044 Zobrazit plný text záznamu