How names and shapes correspond to the nature of products: an evaluation of auspicious foods

Autor:	Kim, Jong-Hyeong, Song, Hanqun
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 10, pp. 2502-2520.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-12-2023-1196 Zobrazit plný text záznamu