Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Autor:	Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy, Thaichon, Park
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 9, pp. 2155-2176.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-12-2022-1022 Zobrazit plný text záznamu