Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness

Autor:	Park, Hyun Hee
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2021, Vol. 34, Issue 6, pp. 1101-1122.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-12-2020-0904 Zobrazit plný text záznamu