Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance
| Autor: | Tsuchiya, Hitoshi, Fu, Yu-Min, Huang, Stephen Chi-Tsun |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2021, Vol. 34, Issue 2, pp. 268-286. |
| Databáze: | Emerald Insight |
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