Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias

Autor:	Yim, Eunsong, Park, Kwangmin
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 10, pp. 2429-2447.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-11-2023-1151 Zobrazit plný text záznamu