The importance of CSR initiatives in building customer support and loyalty : Evidence from Saudi Arabia
| Autor: | Ajina, Ahmed Suhail, Japutra, Arnold, Nguyen, Bang, Syed Alwi, Sharifah Faridah, Al-Hajla, Ali H. |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 31, Issue 3, pp. 691-713. |
| Databáze: | Emerald Insight |
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