Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services

Autor:	Yu, Tsu-Wei
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 10, pp. 2653-2671.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2023-1014 Zobrazit plný text záznamu