An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Autor:	Jayawardena, Nirma Sadamali, Ross, Mitchell, Quach, Sara, Grace, Debra
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 7, pp. 1789-1812.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2021-0786 Zobrazit plný text záznamu