Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry

Autor:	Maulana, Amalia E., Adisantoso, Julio, Hartanto, Bobie
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 4, pp. 874-889.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2021-0764 Zobrazit plný text záznamu