Aging consumers and their brands: the customer journey perspective

Autor:	Huang, Chao-Chin
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2021, Vol. 34, Issue 1, pp. 31-59.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2021-0733 Zobrazit plný text záznamu