Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility

Autor:	Nallaperuma, Kaushalya, Septianto, Felix, Bandyopadhyay, Argho
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2021, Vol. 34, Issue 1, pp. 175-189.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2020-0719 Zobrazit plný text záznamu