An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence

Autor:	Nguyen, Yen Thi Hoang, Nguyen, Hung Vu
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 33, Issue 1, pp. 231-249.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2019-0612 Zobrazit plný text záznamu