Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Autor:	Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel, Sap, Serap
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2018, Vol. 30, Issue 5, pp. 1222-1238.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2017-0257 Zobrazit plný text záznamu