Relation between Chinese consumers’ ethical perceptions and purchase intentions : A perspective on ethical company/brand management strategies

Autor:	Javed, Muhammad Kashif, Degong, Ma, Qadeer, Talat
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 31, Issue 3, pp. 670-690.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-10-2017-0254 Zobrazit plný text záznamu