Exploring users’ adoption intention of virtual try-on apps: how users’ individual characteristics affect post-use feelings

Autor:	Hua, Wen, Liu, Yidong, Zhang, Zongdeng, Li, Meng, Yu, Xiaofan
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 8, pp. 1898-1917.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-09-2023-0920 Zobrazit plný text záznamu