Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

Autor:	Dang Quan, Tri, Wei-Han Tan, Garry, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Basu, Sriparna, Ooi, Keng-Boon
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 10, pp. 2259-2280.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-09-2023-0911 Zobrazit plný text záznamu