How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market
Autor: | Chow, Clement S.F., Chow, Wing Chi, Leong, Weng I., Zheng, Shizhe |
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Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 862-877. |
Databáze: | Emerald Insight |
Externí odkaz: |