How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

Autor:	Chow, Clement S.F., Chow, Wing Chi, Leong, Weng I., Zheng, Shizhe
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 862-877.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-09-2022-0808 Zobrazit plný text záznamu