The impact of nostalgic emotion on brand trust and brand attachment : An empirical study from China
| Autor: | Wen, Tao, Qin, Tong, Liu, Raymond R. |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 31, Issue 4, pp. 1118-1137. |
| Databáze: | Emerald Insight |
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