Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity
| Autor: | Jia, Qifan, Chen, Rui, Zuo, Yihan, Liu, Run, Gong, Roushan, Huang, Linnan, Chen, Chen, Xue, Bangyi |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 10, pp. 2582-2598. |
| Databáze: | Emerald Insight |
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