A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey
| Autor: | Bora Semiz, Buket, Paylan, Mehmet ali |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 9, pp. 2181-2197. |
| Databáze: | Emerald Insight |
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