What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality
| Autor: | Chang, Chun-Ming, Yen, Chiahui, Chou, Szu-Yu, Lo, Wen-Wan |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 12, pp. 2983-3007. |
| Databáze: | Emerald Insight |
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