Vertical line extensions: consumers' preferences for downward and upward extensions

Autor:	Shirai, Miyuri
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 8, pp. 2047-2065.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-07-2022-0557 Zobrazit plný text záznamu