Price promotion in omnichannel retailing: how much is too much?

Autor:	Quach, Sara, Barari, Mojtaba, Thaichon, Park, Moudrý, Dann Vit
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 1, pp. 198-213.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-07-2021-0475 Zobrazit plný text záznamu