Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

Autor:	Yun, Jin Ho, Philip J. RosenbergerIII, Sweeney, Kristi
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 33, Issue 3, pp. 755-782.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-07-2019-0444 Zobrazit plný text záznamu