Cross-cultural evaluation of consumer’s dynamic multisensory and emotional experience : A case of tea products
| Autor: | Zhang, Lekai, Wu, Jianfeng, Zhang, Kejun, Wolterink, Kevin, Xing, Baixi |
|---|---|
| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2018, Vol. 30, Issue 5, pp. 1347-1364. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|