Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

Autor:	Azdel, Abdul Aziz, Awang, Khairil Wahidin, Yusof, Raja Nerina Raja, Hanafiah, Mohd Hafiz
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 6, pp. 1393-1408.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-06-2023-0590 Zobrazit plný text záznamu