Small retailer’s new product acceptance in emerging market: a grounded theory approach

Autor:	Ateeque Shaikh, Aradhana Gandhi
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 3, pp. 547-564.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-06-2015-0087 Zobrazit plný text záznamu