Effect of green advertising attitude on collectivist consumer behavior: an integrative approach

Autor:	Lee, Joseph Lok-Man, Liu, Vanessa, Cheng, Calvin
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 12, pp. 3008-3031.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-05-2022-0437 Zobrazit plný text záznamu