Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands

Autor:	Kumagai, Ken
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 8, pp. 1951-1969.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-05-2022-0380 Zobrazit plný text záznamu