What can neuroscience offer marketing research?

Autor:	Sung, Billy, Wilson, Nicholas J., Yun, Jin Ho, LEE, Eun Ju
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 32, Issue 5, pp. 1089-1111.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-04-2019-0227 Zobrazit plný text záznamu