How does frugality influence customer complaints through the mediation of the zone of tolerance? Empirical evidence from Chinese consumers purchasing Shanzhai products
| Autor: | Lin, Ming, Tian, Mu, Wang, Yifan, Shu, Libing |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 4, pp. 957-976. |
| Databáze: | Emerald Insight |
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