When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea
| Autor: | Hong, You Jeong, Choi, Beomjoon, Lee, Kyogu |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 8, pp. 1991-2011. |
| Databáze: | Emerald Insight |
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