The degree of the uncertain reward and customer engagement : An explanation mechanism based on optimistic estimation

Autor:	Guo, Zhaoyang, Zhang, Yuan, Zhang, Yirang, Ke, Xue
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 32, Issue 4, pp. 879-898.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-03-2019-0185 Zobrazit plný text záznamu